Old News Archive

Sticker Shock Program Goal is to Reduce Underage Access to Alcohol

February 23, 2009 - TRC



The Piscataquis Public Health Council (PPHC), our regionís Healthy Maine Partnership, has teamed up with students from Penquis Valley High School to increase awareness to underage access to alcohol in the community by promoting the Sticker Shock Program. Students Caitlyn Ballard, Bryant Lugo of YIPP and Mentoring Club, and Casey Marks of Key Club and took time away from winter carnival activities on Friday, February 13th to visit several stores to coincide with the annual Schoodic Lake Fishing Derby. They were accompanied by Community Partnership Specialist Shannon Bishop of the Piscataquis Public Health Council. In the picture with this article Bryant Lugo and Casey Marks tag beer cartons with warning stickers as part of ďThe Sticker Shock ď campaign.

The Piscataquis Public Health Council (PPHC), our regionís Healthy Maine Partnership, has teamed up with students from Penquis Valley High School to increase awareness to underage access to alcohol in the community by promoting the Sticker Shock Program. Students Caitlyn Ballard, Bryant Lugo of YIPP and Mentoring Club, and Casey Marks of Key Club and took time away from winter carnival activities on Friday, February 13th to visit several stores to coincide with the annual Schoodic Lake Fishing Derby. They were accompanied by Community Partnership Specialist Shannon Bishop of the Piscataquis Public Health Council. In the picture with this article Bryant Lugo and Casey Marks tag beer cartons with warning stickers as part of ďThe Sticker Shock ď campaign.

The Sticker Shock Campaign is designed to reach adults who might purchase alcohol legally and provide it to minors. Stickers warning about the penalties for furnishing alcohol to minors are placed on all multi-packs of bear, wine coolers, and other alcohol products that might appeal to underage drinkers. The impact of the stickers is increased by longer-lasting signs to be displayed by participating retailers. The campaign raises public awareness about underage drinking, and strengthening the deterrent effect of the law against providing alcohol to minors.

Special thanks to those retailers who participated in the program: C & J Variety of Milo, Milo Exxon Mini-Mart, Robinsonís Fuel Mart, The General Store and More, and Station Market all located in Brownville.

If you would like more information about how you can get involved in addressing tobacco and alcohol use by youth in your community, please contact Shannon Bishop, Community Partnership Specialist, Piscataquis Public Health Council at sbishop@mayohospital.com, 564-41844.

Submitted by Shannon Bishop, Piscataquis Public Health Council

The Sticker Shock Campaign is designed to reach adults who might purchase alcohol legally and provide it to minors. Stickers warning about the penalties for furnishing alcohol to minors are placed on all multi-packs of bear, wine coolers, and other alcohol products that might appeal to underage drinkers. The impact of the stickers is increased by longer-lasting signs to be displayed by participating retailers. The campaign raises public awareness about underage drinking, and strengthening the deterrent effect of the law against providing alcohol to minors.

Special thanks to those retailers who participated in the program: C & J Variety of Milo, Milo Exxon Mini-Mart, Robinsonís Fuel Mart, The General Store and More, and Station Market all located in Brownville.

If you would like more information about how you can get involved in addressing tobacco and alcohol use by youth in your community, please contact Shannon Bishop, Community Partnership Specialist, Piscataquis Public Health Council at sbishop@mayohospital.com, 564-41844.

Submitted by Shannon Bishop, Piscataquis Public Health Council

NOTE - This article reflects the views of the author and not necessarily those of the TRC Alliance Team.