Old News Archive

IFW, L.L. Bean Join Forces For Conservation

March 01, 2007 - TRC

FREEPORT, Maine -- The Maine Department of Inland Fisheries and Wildlife has entered into a licensing agreement that will allow L.L. Bean to sell IFW logo merchandise at their stores in Freeport. Proceeds from the sale of this logo merchandise will benefit the department’s educational and promotional programs.

“This truly is a situation where everyone wins. Both the IF&W logo and the L.L. Bean name have great brand appeal. This partnership means great things for conservation in Maine,” said Roland D. Martin, Commissioner, Department of Inland Fisheries and Wildlife.

L.L. Bean has agreed to offer a variety of apparel featuring the department’s famous embroidered logo, which will appear paired with embroidered deer, moose, brook trout and other wildlife. This program mirrors a successful merchandise agreement that the department has with the Kittery Trading Post.

The program at L.L. Bean has been in place since December, and sales have been brisk at the hunting and fishing store. “We knew this was going to be a successful program right off the bat,” says Mike Gawtry, L.L.Bean Product Line Manager for Hunting and Fishing. “In fact, we have already sold close to 1,000 units in just this short amount of time.”

“We are extremely pleased that L.L. Bean is offering our logo to their customers, as it provides a vital source of funding to IF&W educational and promotional programs,” said Martin.

The funds generated by the production and sale of these items will benefit the department’s ongoing educational and promotional programs like the Maine Fish and Wildlife Outdoors Radio which supplies outdoor information and advisories as tourists travel into the state on the Maine Turnpike as well as the Outdoor Partners Program which provides educational materials at scores of in state events.

“This partnership benefits not only L.L. Bean and our Department, but all who enjoy Maine’s fish and wildlife,” said Martin. “Mike Gawtry of L.L. Bean and IF&W’s Bill Pierce deserve a lot of credit for making this great program and partnership a reality.”

The logo of the Maine Department of Inland Fisheries and Wildlife is widely recognized throughout the state. Bill Pierce, public relations specialist, created the program to increase the visibility of the department and its mission of conservation.

“It was important to create a brand and get our logo in the marketplace so that more people understand our role as the leaders of conservation in the state. Those who purchase and wear our logo support the department and its programs. Having L.L. Bean as a partner will increase the visibility of the department and increase support for the conservation of Maine’s natural resources.”

Submitted by Mark Latti, DIFW

NOTE - This article reflects the views of the author and not necessarily those of the TRC Alliance Team.